Joe Asher has been CEO of William Hill US since 2012, when William Hill acquired Brandywine Bookmaking, a company Asher created. Brandywine was a pure startup, which Asher launched in 2008 under the brand name Lucky’s Race & Sports Books. Previously, Asher was an attorney with Skadden, Arps, Slate, Meagher & Flom. Asher is a graduate of the University of Delaware and Widener University School of Law, served a judicial clerkship with the Supreme Court of Delaware and is admitted to the bar in Delaware and New York. He is also a member of the Board of Trustees for the Las Vegas Metro Chamber of Commerce, the Nevada Board of Trustees for Olive Crest, the Advisory Council of the Center for Political Communication at the University of Delaware and Widener Law's National Advisory Council.